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Book Details :
Published on: 2008-06-03
Released on: 2008-06-03
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship Why do we listen to advice just because it came from someone “important” Why are we more likely to fall in love when there’s danger involved In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. 50 Must-Read Psychology Books - Sparring Mind Reading psychology books is the supreme lifehack distilled knowledge that often took years to assemble can be consumed in just a few hours! 10 Irrational Thoughts Rational People Often Think Irrational thoughts occasionally occur in the minds of all people. Intelligence does not make someone immune to irrational thought. These thoughts typically clutter ... Best Psychology Books James Clear Best Psychology Books. Looking for good psychology books? This is my list of the best psychology books of all-time. If you only have time to read one or two books I ... The Ten Best Decision Making Books of ... - Ask The Manager The Ten Best Business Decision Making Books Ever Written. Gaining insight into how the editors of AskTheManager.com chose the Ten Best Decision Making Books Ever can ... The Power of Eye Contact by Michael Ellsberg Hi My Name Is Michael Ellsberg And Im Here To Lead An Eye Contact Revolution. An eye contact revolution? What the heck is that? Well no one makes eye ... -- -- 4. (Fed)(Alan Greenspan) ... Sway Summary Ori Brafman & Rom Brafman Soundview Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than ... 6 Surprising Leadership Principles from the Bible by Tom ... One day I decided to embark on a new kind of Bible study. I would purposefully travel through the whole of Scripture looking for one fresh leadership principle in ... The Universal Causes of Human Behavior Todays quotation isnt new. Aristotle lived in the days before most all of the technology we take for granted was invented. But what hasnt changed is human ... Only Great Psychology Books Make It On To This Page Welcome to The All About Psychology Book of The Month page. Only the best fascinating and most compelling psychology books will be featured here.
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